Why Your Business Should Sponsor an Event

Many businesses are constantly looking for ways in which they can get more recognition for their brand, reaching a wider range of people and having their product or services noticed.


Sponsoring an event is a great way to create good publicity for your business by showing that you are willing to support a cause as an entire business. Many businesses believe that only larger, more corporate companies can sponsor events, but this is not the case.


As a leading personalised lanyard specialist, we’ve helped many businesses promote themselves through sponsored events, so we think it’s fair to say we understand how helpful this can be for businesses of all sizes! With this in mind, here are 3 reasons why your businesses should be sponsoring an event!


It Gives Your Brand Authority


When you sponsor an event, your brand’s name will be all around for the attendees to see. This is great for events that are specific to the work that your business is involved in, as it will portray you as an authority in that area, meaning more people are likely to seek you out after the event with any tasks they need help with.


Business people show thumb up


It also reduces the need to attend events to simply hand your business card to people to try and get noticed- the target audience who will be more likely to invest in your service or product will be there of their own accord!


It Gives People a Taste of Your Business


With so much focus being on your business, there’s no better time to invite the attendees to find out a little bit more about your company.


Engage them by offering them trials of your service or sample products that are exclusive to the event that you are sponsoring to entice them to find out more about what you can do for them.


Business woman sitting at interview in office


Chances are, if they are attending the event and you have chosen a relevant event to sponsor that coincides with your industry, they are more likely to pay attention to the services and products that you have to offer.


Get Your Name Everywhere


Because you are sponsoring the event, attendees are probably already aware of your company name simply through the invite alone, but it’s important to prevent them from forgetting your name.


Personalise as much as you can without going overboard. Brochures are a great place to start, as the majority of attendees will take theirs home with them as well as branded freebies such as pens and other useful items.


Red lanyard with metal carabiner.


Lanyards are also a fantastic item to utilise. Not only will it be a great way to ensure everyone has a name badge, making networking much easier, but everyone will have your company name around their necks- a place which makes it incredibly hard to not notice!


Sponsoring an event is a great and inexpensive way to get your company name out there and increase both your brand awareness and authority in your field all at once.


If you are looking to sponsor an event and need a helping hand with promoting your business, don’t hesitate to contact us here at Personalised Lanyards Direct. We can help you create the perfect lanyard to represent your business at any event!


Call us today on 01524 848382 and have a chat with a member of our friendly team.


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