Why Lanyards Should Be a Part Of Your Marketing Campaign

For a business to be successful, they need to have a brilliant marketing campaign in place. This includes promotional items that are a good representation of your brand, business and the people that work for you. Custom made promotional products have become a fantastic way for both big and small companies to advertise their business, put across an image and send out certain messages.


Custom lanyards are a popular item to use for marketing purposes, as they are stylish, fun to wear and functional. As a company who specialises in the production of personalised lanyards, we know that they can be a very effective promotional item.


Not sold? Here are some reasons for why you should be using custom lanyards as part of your next marketing campaign.


Red lanyard with metal carabiner.


They Make a Brilliant Promotional Give Away Present


Everyone loves a freebie, right? But why? Because it endears us to the gift-giver, another reason to like someone. That’s why Coca-Cola sends armies of promo folks on to the street to give out free cans on hot days – not because you’re likely to buy another can, but to make you like them (And think of them when you next need a fizzy fix!).


We’re reciprocal creatures – it’s no shocker that the phrase quid pro quo has been around since, well, since Latin times. So when your company scratches the customer’s back, metaphorically speaking (Unless you sell back-scratchers, of course), the customer returns the favour by buying your awesome wares. Better yet, it’s the start of a beautiful professional relationship because those free gifts also lead to brand loyalty.


Brand Visibility


Another major bonus of personalised lanyards is the free advertising they offer your company. Pop those beauties around the necks of as many people as you can and voila – brand visibility!


That means, thanks to the wearable nature, your company’s name, logo and even brand colours are going to be well and truly in the public eye. At the right event, it’ll even start some conversations and stir some serious debate, raising awareness of your brand in a way that’d be next to impossible with just a basic business card. In addition to that, it’ll also mean customers will begin to sub-consciously associate themselves with your brand.


Extremely Practical


Beyond the benefits of marketing, lanyards also have another great extra – they’re incredibly practical.


That practicality means, instead of just handing out, say, promotional USB sticks, or a phone holder, you can pop them on a lanyard and make sure they’re super-handy and within reach. So you’re not just promoting your company; you’re also helping your customers out. Now that’s the sort of company everyone wants to do business with.


Girl friends at a music festival, crop


If you want a personalised lanyard for your company, we provide an extensive range of designs that can be tailored to your specific needs and requirements. Whether you want to bulk order for a huge festival, or buy a few for a small event – we have you covered.


For more information on how we can help you out, please don’t hesitate to contact us. Just give us a call on 01524 848382 and a member of our team will be happy to help.


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