How Do Businesses Get it Wrong at Christmas?

A time of joy and goodwill to all men (and women) Christmas is a marketing professional’s dream, but it’s surprising how easily this “gift” can result in a campaign that is a real turkey!

 

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Branding Your Event (Part 2): Getting Social

Planning an event for your business or cause is a big step forward in getting noticed. You will want people to sit up and take note of what you can offer them, and branding your event is a brilliant way to have your target audience recognise your company.

 

We’ve previously mentioned the importance of colour when trying to brand your event venue, promotional materials and overall feel at your event, but this time we’re going to focus on another aspect of marketing which can help make your event stand out – social media promotion.

 

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Why You Should Utilise Lanyards as Marketing Tools

Custom lanyards are perfect for any event in which your company participates in. They can be extremely powerful tools when integrated in marketing campaigns, as they provide a simple but useful tool.

 

There are several advantages to choosing to integrate lanyards in your marketing strategy, aiding your business to expand and widen your brand’s recognition.

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Ideas for Lanyards Within Schools

The possibilities for personalised lanyards are endless due to their practicality and simple design. Primarily used for identification, they are popular at events, exhibitions and are worn throughout many industries in order to identify members of staff.

 

Lanyards are used by staff in many schools, either to hold identification cards, classroom and cupboard keys or whistles that might be required throughout the day. However, it could be a good idea for pupils to wear lanyards for identification purposes too. Here are a few instances when they’d be most helpful.

 

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3 Things You Didn’t Know About Lanyards

Everyone knows what a lanyard is and they’re used to seeing them in a lot of different places and situations, from hospitals to events, for example. They also come in different shapes and sizes, and can be customised to have the look and feel you require. You can even be the one to build them through our Personalised Lanyards builder.

 

A lanyard provides the perfect way to wear an ID or to simply hold your house keys. They can be multicoloured or simple, have logos or a block colour, or even be made of different materials. But even though they are used on an everyday basis, there are a few fun facts about lanyards that you might not know.

 

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Branding Your Event (Part 1): All About Colours

From posters and banners down to the promotional lanyard, the branding of your corporate or commercial event needs to be perfect if you want people to feel positive about the event. One of the easily overlooked factors which is absolutely crucial is colour – and choosing the right shades to be splashed across the venue and promotional materials can change the entire mood of the event, while also adding professionalism and style! Continue reading

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The Different Lanyard Clips and What They Are Used For

We often get asked what each type of clip is used for when people use our Lanyard Builder to create their very own customised lanyard. With so many different ones to choose from, it’s understandable that customers would feel a little confused as to which one they should pick.

 

Each different clip has a different function, which makes it an essential component in the lanyard making process. So which one should you choose for your personalised lanyard?

 

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Why Your Business Should Sponsor an Event

Many businesses are constantly looking for ways in which they can get more recognition for their brand, reaching a wider range of people and having their product or services noticed.

 

Sponsoring an event is a great way to create good publicity for your business by showing that you are willing to support a cause as an entire business. Many businesses believe that only larger, more corporate companies can sponsor events, but this is not the case.

 

As a leading personalised lanyard specialist, we’ve helped many businesses promote themselves through sponsored events, so we think it’s fair to say we understand how helpful this can be for businesses of all sizes! With this in mind, here are 3 reasons why your businesses should be sponsoring an event!

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4 Reasons More Businesses Should Use Lanyards

As one of the leading custom lanyard providers in the country, we already know how beneficial and practical having a lanyard for your business can be.

 

However, it’s quite startling to learn how many businesses still don’t know the benefits of using lanyards, both within their company and for marketing purposes.

 

So what are the benefits of lanyards? Why should more businesses invest in them?

 

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Craft Ideas for Old Lanyards

The whole point of having a personally customised lanyard is that it is specifically designed to match with a certain event, which makes them incredibly useful for everything from security to bonding with other fans. This issue, of course, is that it can seriously limit the opportunities for reuse. However, that doesn’t mean that those wonderful lanyards have to go to waste! Instead, why not consider breathing new life into them with these options for craft activities…

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